Cision, best known for its media monitoring and media contact database services, has purchased online consumer intelligence and social media listening platform Brandwatch for $450 million in cash and shares. Brandwatch’s key executive team is expected to remain. The merger brings together two large players to provide a wide range of services, from public relations to marketing and online customer engagement. Cision Pr Newswire 450mbutchertechcrunch.
With the closing of the deal, Cision will also combine the creative energy of Brandwatch and Falcon.io, a Cision business renowned for its potent social media management abilities. A social media powerhouse with 1,000 employees, the integrated social business will be on a mission to introduce innovative new capabilities in this rapidly changing industry. Cision Pr Brandwatch 450mbutchertechcrunch.
Cision claims to have more than 75,000 clients and has a media contact database with roughly 1 million journalists and media outlets. The technique known as “social listening” is applied by Brandwatch using AI and machine learning. Brandwatch raised about $65 million in total along the way. Nauta Capital led the Series A funding round, which was then completed by Highland Europe and Partech. Newswire Brandwatch 450mbutchertechcrunch.
Along with Brandwatch’s complete social data and analytics and the millions of news sources Cision monitors, the Brandwatch app is also accessible through the Cision Communications Cloud. The app makes it simple for businesses to stay on top of what is being said about their brand, products, industry, and competitors and better engage their target audience with insights from data that is frequently challenging to track by providing instant access to real-time and historical conversations online. Cision Newswire 450mbutchertechcrunch.